Time Saved. Hero Made.
Challenge.
Filtering out skepticism.
CECO Peerless, a global leader in separation and filtration equipment, threw down a gutsy assertion with a claim that could change the game in oil recovery—they could boost extraction rates far above the industry’s typical 20-30%. The promise? Their water reinjection technology could re-purpose the elusive 70% of oil left behind.
The real challenge, however, was persuading the big industry players that this claim wasn’t just another pipe dream; despite the skepticism, it was real.
Solution.
From pipe dream to pipeline.
RIVET was entrusted to craft a campaign as bold as the claim itself. We spotlighted the engineers—unsung heroes who rarely seek the spotlight—with the rallying cry, “Time Saved. Hero Made.” We unleashed a dynamic mix of social, email, and pinpointed paid search strategies to hook our niche audience.
But our real ace in the hole? Furnishing our sales team with a research-driven content arsenal designed to perform: a technical, compelling white paper, detailed project profiles, and brochures to seal the deal post-engagement.
Results.
Beyond the numbers.
CECO’s campaign didn’t just meet targets; they proved their capabilities in oil recovery well enough to turn skepticism into conversion. With an email engagement 50% above the industry standard and 73 form submissions leading to 48 sales-qualified leads, the impact was clear. Valued at $500K each, these leads potentially placed $24 million on the table. Achieving a close rate of 25%, CECO transformed a bold strategy into $6 million of actual revenue, proving that audacious claims, backed by solid content and smart marketing, can indeed redefine the playing field.
CECO Peerless’ success story underscores a pivotal lesson for the industry: embracing risks in marketing campaigns can lead to groundbreaking outcomes.
By challenging conventional norms and pushing the boundaries with bold assertions, brands can not only capture the attention of their market but can fundamentally shift perceptions and set new benchmarks. And succeed.
$6M
of measurable revenue
