Leadership Matters.
Great leadership isn’t about ego, titles, or playing it safe—it’s about chemistry, conviction, and the guts to challenge the status quo. At RIVET, we lead like Bonnie and Clyde—not because we’re outlaws, but because we know that real impact comes from a fearless, ride-or-die mentality. The best partnerships aren’t just aligned; they push boundaries, question assumptions, and execute with precision. That’s the kind of leadership that drives this agency. No fluff. No corporate posturing. Just bold thinking, straight talk, and the kind of strategic firepower that turns good brands into market leaders.
Driving Results.
At RIVET, leadership transcends titles—it’s about bold action, visionary thinking, and relentless passion. Meet Lance Baird and Tina Allen, the driving forces behind our agency. With decades of experience, they infuse every project with unparalleled drive and a personal touch. Their commitment to agility, excellence, and creativity isn’t just what we do; it’s who we are.
Lance Baird
Lance Baird is the founder and leader of RIVET. With a career that spans continents, Lance has worked with some of the world’s most respected manufacturing and industrial brands. His insights into sales and B2B marketing have earned him a reputation as a trusted advisor to industry leaders.
A proud alumnus of Princeton University, where he played varsity football, Lance graduated in 2003 before earning his Executive MBA from Penn State. He is also a certified brand coach through the Institute for the Study of Business Markets.
When not leading RIVET, Lance spends his time coaching high school football in Lancaster, Pennsylvania, where he lives with his wife, Jamie, and their three daughters, Harper, Lila, and Reagan. A self-proclaimed craft beer connoisseur and video game champion, Lance is also known for his uncanny ability to channel the voice of President Barack Obama when he’s in the zone.
Tina Allen
Tina is RIVET’s secret weapon—a master of creativity and execution. Whether she’s orchestrating a client event, managing a campaign, or energizing a trade show floor, Tina’s tenacity and charisma make her force to be reckoned with.
Born and raised in Annapolis, Maryland, Tina grew up with a love for the Blue Angels, Navy football games, and the charm of life by the water. After starting her career in finance, she followed her passion for making a difference, transitioning into marketing, business development, and fundraising for organizations like Wellness House of Annapolis, Lighthouse Shelter, Habitat for Humanity, and Anne Arundel Medical Center.
Since then, she’s transformed brand identity and sales enablement for B2C energy brands and managed some of the world’s most well-known healthcare and life sciences brands such as DuPont and International Flavors & Fragrances (IFF) and many others.
For Tina, family is everything. Now based in Lancaster, Pennsylvania, she’s a proud mom to her daughter, Kassidy, a senior at Texas Christian University. You’ll find Tina singing her heart out or supporting her favorite football team from the sidelines when she’s not cheering Kassidy on.
Dedicated To Your Success.
Simply put, RIVET is built to deliver results.
RIVET isn’t just built to perform; we’re engineered to astound. Our leadership doesn’t just support; we empower with bold, cutting-edge solutions tailored for triumph. Choosing RIVET means more than hiring an agency—it’s entering a partnership fueled by passion, expertise, and an ironclad commitment to your success.
Let’s create something extraordinary together.
