Virtual Becomes Reality
Challenge.
Seeing isn’t always believing.
Kaishan USA, a leading manufacturer of industrial compressed air systems, faced a logistical and financial challenge as they prepared for the Compressed Air Best Practices Expo 2023 in Chicago. The goal was to exhibit their units, especially their new oil-free compressors and vacuum systems, to reflect their innovative and customer-centric brand. Their industrial air compressors are built to be seen, touched, and tested, which is why they bring their actual machines to every major trade show.
But showcasing complex equipment has limits. Standing next to a massive compressor, for example, doesn’t tell the full story—how it works, how air moves through it, how it fits into an operational environment. Traditional product demos couldn’t fully capture what made Kaishan USA different. They needed more than just visibility. They needed total immersion.
Solution.
When reality isn’t enough, augment it.
Kaishan USA didn’t replace live demos. They enhanced them. Augmented reality gave attendees the power to do what’s impossible with a physical machine—zoom inside, break it apart, and see it from every angle. Through an interactive AR app, visitors could spin a full-scale 3D model, explore internal components, and even visualize how the compressor would fit into their own facility. Instead of just listening to specs, attendees experienced the machine from the inside out. They could follow airflow paths, examine intricate mechanisms, and understand the technology beyond what the eye can see.
Augmented reality didn’t compete with Kaishan’s live equipment; it supercharged the entire experience.
Results.
The Kaishan experience stole the show.
The impact was immediate. Visitors didn’t just stop by the booth—they were immersed. They didn’t just hear about Kaishan’s technology—they explored it firsthand. The combination of real-world machines and digital engagement set Kaishan USA apart from every competitor on the floor, becoming one of the first in the industry to leverage AR technology effectively. And beyond the event, the AR experience didn’t disappear. Prospects left with the ability to revisit and interact with Kaishan’s products long after the trade show ended. The tool became a sales asset, a conversation driver, and a powerful way to stay top of mind.
Most manufacturers stop showing their products. Kaishan USA made sure their audience understood them. By combining live demos with augmented reality, they didn’t just tell people why their compressors were better—they proved it. The lesson? Standing next to equipment isn’t enough. If you want buyers to engage, remember, and choose you—provide them a unique, stellar experience.
3D
full-scale model developed using user-friendly augmented reality
