Tame The Beast
Challenge.
Monster-sized problems.
Creating a consistent aesthetic in signs and lighting across a regional or nationwide chain of stores is a horrifyingly complicated task, even for a well-established integrated facilities management company like Vixxo.
Consistency in brand presentation. Coordination with contractors. Timing. Permits. Logistics. It’s a high-stakes, detail-heavy operation—and getting it wrong compromises the very first impression customers get when they walk up to your building.
Vixxo had the in-house expertise. Their project, signs, and lighting group was already leading the charge. But they wanted to go further—specifically into the retail, beauty, and self-storage sectors. The opportunity was clear: if they could show these brands that Vixxo could take the chaos off their plates, they could unlock serious growth.
Solution.
Tame the beast.
Instead of glossing over the pain, we leaned into it. We positioned Vixxo as the calm in the chaos—the partner who understands how messy multi-site rollouts can be and knows exactly how to clean them up.
Our campaign concept? “Tame the Beast.”
Because for most operations leaders, that’s exactly what a signage or lighting upgrade feels like—monstrous. RIVET brought the idea to life across a fully integrated campaign, combining targeted email outreach, paid and organic search. programmatic display and paid social advertising.
The creativity was bold but approachable, always reinforcing the message: facilities management doesn’t have to be scary. And every touchpoint led to one simple, high-value action: schedule a free site survey.
Results.
From cold emails to $500K conversations.
The campaign scored outstanding results, recording a 15% cold open rate in the 15,000 emails sent with 23 sales-qualified leads agreeing to a call. The campaign drew responses from a diverse group of big-name retailers, including Home Depot, BJs, L.L.Bean, Cole Haan, Tractor Supply, Petco, Jiffy Lube, Sephora, LA Fitness, and Tiffany & Co. With each lead averaging $500,000 in first-year revenue, the return on investment wasn’t just promising—it was transformational.
Sometimes, the best marketing strategy isn’t to downplay the pain—it’s to acknowledge it, name it, and prove you’re the one who can solve it.
By speaking directly to their prospects’ fears, and offering a clear path forward, Vixxo didn’t just generate leads. They built credibility. They created momentum. And they turned a notoriously difficult service offering into a powerful growth engine.
$500K
average first-year revenue for each of their 23 sales-qualified leads.
