Solutions.
B2B industrial manufacturing marketing isn’t a guessing game—it’s a high-stakes, complex system that only works when sales, executive leadership, and buyer intelligence are in sync. If your agency doesn’t understand that, they’re slowing you down. You don’t have time for trial and error. You need marketing that speaks your customer’s language at the exact moment they’re ready to buy. Anything less is wasted effort.
At RIVET, we don’t waste time reinventing the wheel—we refine it. We specialize in industrial B2B, so we solve problems faster, drive demand more efficiently, and align your marketing with the real-world needs of engineers, plant managers, and procurement teams. No fluff, no filler—just the strategies, positioning, and insights that make your brand impossible to ignore. Because in your world, it’s not about vanity metrics—it’s about results.
Start Winning
B2B industrial manufacturing marketing isn’t black and white—it demands precise alignment across sales teams, executive leadership, and buyer intelligence. Gone are the days of simply developing a visually appealing website or a content library. Your marketing playbook needs to be distinct, strategic, and uniquely tailored to your specific challenges, not merely following the conventional noise of the B2B marketplace. True alignment means fewer missed opportunities and faster growth.
End the Blame.
Sales blames marketing for weak leads. Marketing blames sales for not closing deals. Meanwhile, revenue stalls, and nobody wins. This kind of misalignment is the silent killer in B2B industrial manufacturing, and it’s more common than most companies admit.
Agencies like RIVET fix this by cutting through the noise and forcing alignment where it matters. We don’t just “generate leads”—we ensure marketing and sales are working from the same playbook, using real buyer intelligence to target the right prospects at the right time. We structure campaigns around how actual deals get closed, not vanity metrics. And we equip sales with tools, insights, and demand signals they need to move faster and win more often. When marketing and sales finally pull in the same direction, you stop leaving revenue on the table—and start owning your market.
Get Aligned.
What We Do.
Strategy
Forget cookie-cutter plans. Our strategies are uniquely crafted for each industrial manufacturer with whom we partner, providing a tailored playbook designed specifically for your market realities, competitive pressures, and growth ambitions.
Business intelligence
Competitive analysis
Content strategy
Customer lifecycle design
Digital audit
Event strategy
Messaging strategy
Persona development
SWOT analysis
Value proposition development
Branding
In industrial manufacturing, your brand isn’t just a logo—it’s your reputation, your edge, and the reason buyers trust you over the competition. If you blend in, you’re forgotten. Strong positioning makes you the obvious choice, not just another option. At RIVET, we cut through the noise with branding that commands attention, builds authority, and gets you in front of the right buyers at the right time. Because in this space, it’s not about looking good—it’s about being undeniable.
Brand positioning
Brand research
Cause marketing
Media
Visual identity
Demand Generation
Great demand generation is strategic, not scattershot. Unlike lead generation, demand generation meets potential customers in both the latent and active markets, addressing their unique challenges (even if they are unknown to the customer) and guiding them toward purchase. Our agency specializes in driving demand specifically for industrial manufacturers, creating distinctive, unexpected campaigns and content that spark immediate action.
Application development
Case study development
Direct marketing
Display advertising
E-commerce development
Event management
Marketing automation
Product collateral
ROI calculators
SEO/SEM
Social media
Video production
Webinars
Website and landing page development
Performance
Performance marketing isn’t about spreadsheets or slides—it’s about actionable insights. Turn raw data into clear, strategic decisions that predict revenue, optimize sales processes, and deliver measurable ROI.
A/B testing
Buyer behavior analysis
Campaign reporting
Conversion analysis
Dashboard development
Data measurement strategy
Digital media analysis
Optimization consulting
Trends analysis
Sales Enablement
True sales enablement goes beyond providing collateral—it enhances operational efficiency. Our approach optimizes your processes, workflows, and handoffs, equips your team with targeted coaching, and delivers visual tools that clearly illustrate performance. By improving collaboration and relationships with marketing, and highlighting strengths while pinpointing weaknesses, we help your sales team close deals faster, easier, and with consistently better outcomes.
Sales blitz support
Sales coaching
Sales enablement strategy
Sales enablement tracking
Sales events
Sales scripting
