After decades of working in full-service ad agencies, we came to realize that the standard model of B2B marketing agency services is broken: maximize revenue of the agency while delivering marketing qualified leads to the client. This model works fine for a while. But inevitably, a smart executive will begin to question the impact of the agency spend on the organization’s bottom line and act accordingly. That’s why client turnover in the agency world is so high. Agencies simply don’t go far enough to accelerate sales. They don’t know how to.

And that’s where we come in.

We have developed a focused process that ensures we attract and close profitable revenue in today’s disruptive, non-aligned, digitally-led environment. It is derived from the AIDA model that defines the typical path of purchase – awareness, interest, decision, action – with varying types of content to advance the buying decision at each stage.

Our approach enables you to identify your top-of-funnel sales opportunities, insert yourself into their self-directed buyer journey and secure the sale.

Each and every time.

Brand activation

B2B brand activation refers to any interaction through which your brand builds lasting connections with your target audience. Before you begin, however, it’s critical to understand how your brand aligns with each customer segment, their pains and what they’re seeking in a solution provider.

Demand generation

B2B demand generation builds relationships with your potential customers by getting them excited about your product or service. When executed correctly, demand generation reaches customers at various touch points throughout the sales cycle with content that will influence them to take the next step in their purchasing decision.

Performance

B2B marketing ROI is the practice of attributing profit and revenue growth to B2B marketing initiatives. Typically, marketing ROI is used to justify marketing spend and budget allocation for ongoing and future campaigns and initiatives.